Don’t Work Safe
Almost always, the creative, dedicated minority has made the world better. Martin Luther King
If you are still competing with the crowd, trying to look like everyone else, matching or beating their prices and still trotting out the same old ideas that clearly aren’t working anymore, maybe it’s time to rethink your proposition.
Here are three critical questions to consider:
1. Who, specifically, are you trying to reach?
2. What story are you telling them?
3. What do you need to do to get more people to listen?
We’re in an era where the winners are coming from the ranks of those willing to step out ahead of the crowd. To grow your enterprise or advance your career in today’s hard scrabble environment, you’ve got to continually innovate, tell your own story and work smarter.
What you don’t want is to work safe.