What Is Marketing?
Early to bed, early to rise, work like hell and advertise. Ted Turner.
Before the advent of the internet, marketing was much simpler. Like everything else, it has turned marketing on it’s head.
One of the best definitions, I think, was something that appeared in my inbox a couple of weeks ago – from Seth Godin, who wrote:
“Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one looking.”
Things sure have changed since Ted Turner was on the scene. And yet, the company he started, spawned a whole new way of delivering news.
Hmmm….
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