Growing a business is never easy. There are always challenges and competitors snapping at your heels, trying to poach your customers. In today’s social marketing era here are three questions to ask yourself:

1. Who are you trying to reach? Have you drilled down far enough?
2. Why would they want to buy something/service from you? To make the transaction happen, they need to to want to buy. What story have you told them to make that happen?
3. What do you need to do to build on the momentum? What resources, tools or fact have to be be present to make all this happen? What products or services do you need to change? How do you know?

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