Whether you are selling a tangible or an intangible product isn’t easy in today’s social media world. The variables are hair-raising.  All the more reason to tighten your focus – and then tighten it some more.

I got this piece from Seth Godin yesterday. What kind of customers do you want?  It will get you thinking.

I invite you to join me on Facebook, Twitter, connect with me on LinkedIn or email your thoughts and comments to drew@drewsimmie.com