If you haven’t already noticed, the post industrial age is here – in spades. For many, it is presenting a number of challenges; particularly those who have found themselves out there, all alone, working as freelancers.

Not the least of which is how to get paid for your work. There never was a free lunch and working for free only goes so far, too.

So what to do? How can you build a business if you are doing what everyone else is doing and doing it the same way?

Here are a few ideas from a master marketer, Seth Godin, that recently showed up in my inbox.

There are no easy answers. You have to figure out what works best, step up to the plate and work from your strength.