Technology, as we all know, is in the process of fundamentally changing how we conduct our businesses. Even how we think.

For many, the transition from the old to the new model has already happened. For others though, often entrepreneurs in mid career, the adoption is slower, more hesitant.

The other day I attended a presentation and book signing at the Rotman School of Business conducted by Mitch Joel. His new book is entitled Ctrl Alt Delete, Reboot Your Business. Reboot Your Life. Your Future Depends On It.

In it he suggests that we are “in a moment of business purgatory”, caught between the obsolete tools of marketing and selling and the social media revolution which is gaining momentum everyday.

It is sometimes humorous and light hearted, at other times deadly serious. But if your business is flatlining or not growing at the rate you think it should be for the effort you are putting in, then this book may well be worth taking to the cottage, or on the back patio for a couple

While you may not necessarily concur with everything he writes, for the most part, I agree, our futures, on many levels depend upon our getting the technology right.