By now it is becoming increasingly clear that the the old method of marketing is on the way out, if it hasn’t, like Elvis, already left the building!

The rapid advance of social media has taken care of that. What has taken its place is relationship building and story telling… and joining in a conversation.

Regardless of the the size of your enterprise, content is king. Whatever the form of communication with your tribe, if you want to be invited into the conversation, the starting point is to say something that is worthy of your audience’s time and attention. Everybody’s busy.

If you missed it, there is an excellent article on Fast Company. It is well worth the read and definitely worthy of your time.