Giving up isn’t a strategy.
“The boat is safest when in port, but that’s not what boats are built for.” Pablo Coelho.
Does what you are currently working at no longer work like it used to?
Think it’s only your marketing strategy that is out of kilter?
There are three reason why a sale or transaction takes place:
- You have what the customer wants.
- You have it at the price they want to pay for it.
- You have it when they want ii.
Could it be that it’s not just a marketing issue but that you need to reinvent and/or reframe your product or service proposition to suit today’s new business realities?
Tough questions, I know…. but the market place is tough today.
Hint: Giving up isn’t a strategy.