Fish Where the Fish Are
There are no secrets in business.
Competition today is fierce, to say the least. Finding clients is a challenge. Closing a sale, sealing a contract doesn’t just happen in a vacuum.
There are 3 reasons why your prospect may turn into a client:
- They have the money to invest in hiring you.
- They recognizes that there is a issue that has to be addressed.
- You have a story or a skill set that only you can provide.
If any one of the above isn’t present, nothing will happen. When you are growing your business, if the fish aren’t biting, move to another place in the lake.